Focus on Pure Design and all else will follow...
Allermuir is incredibly proud to have won six awards for design and innovation. Axyl is Allermuir’s first collaboration with London based designer Benjamin Hubert and his studio, Layer.
During this year's prestigious NeoCon event in Chicago, Axyl was presented with a Silver Best of NeoCon Award for Bar Stools, the Innovation Award for Guest Seating and also a HIP Honour.
As well as being well received in North America, Axyl has made its mark in the UK, after winning a Design Guild Mark and Red Dot Design award earlier this year. More recently, Axyl has won the Core77 Design Award.
Axyl utilises a strong geometric design language that is entirely original yet draws on familiar references, such as the A-frame typology and a Mid-Century Danish wrap around shell. The intensive project including high tooling investment was completed in 2 years from sketch to full production.
The chair shells and stool tops are available in a variety of low-impact materials, including recycled wood fibre and recycled nylon; and the recycled agglomerate “recon” foam used for the optional cushion is made from chipping down foam off-cuts and then forming them back together, offering an efficient way of re-using waste product from the furniture industry.
“Winning the Red Dot: Best of the Best is the well-earned recognition for excellent design performance. The awarded products are all characterised by an innovative symbiosis of aesthetics and function. The fact that such a small number of entries received the top distinction is proof of the rigorous nature of the judging criteria applied in the competition. I want to congratulate the laureates very sincerely on their success”, said Professor Dr.Peter Zec, founder and CEO of the Red Dot Award.
Axyl chairs employ a unique recycled die-cast aluminium Y-frame silhouette topped with a softly geometric injection moulded shell, which is designed to embrace the sitter, and an optional cushion. Axyl chairs stack four-high to enable easy storage. The barstool shares the same characterful design language and is entirely symmetrical with double waterfall edges on the plastic seat.
On receiving the awards Robert Mustoe, Managing Director of Allermuir commented: “AXYL is a great new product collection developed with Benjamin and his studio, Layer and it’s a wonderful feeling to be internationally recognised for our product design with these prestigious awards. Allermuir is a design driven business and with AXYL we wanted to redefine the look and function of café and restaurant seating on the international scene.”